Delftse Poort building
Weena 505 Rotterdam
Let us introduce
Granny’s Finest, founded in 2011, is a very successful organisation that sells handmade knitwear (scarves, gloves, headbands, beanies, blankets, pillows, socks etc.). The organisation is a foundation and works with volunteers and students. So far it has been largely dependent on grants and subsidies. However, the aim is to become a financially independent and sustainable organisation that generates income by commercial trade before the end of 2018. Since 2014 (3 years after the foundation), the founders receive salary. The organisation has a web shop but also sells through stores and department stores such as Sissy Boy and Bijenkorf.
What makes this organisation a social enterprise?
‘33% of the elderly in the Netherlands feels lonely’
Granny’s Finest wants to prevent loneliness among elderly by organising weekly handicrafts clubs. Granny’s Finest products are handmade by Dutch grannies and designed by young creative talent.
- ‘Designed by the new’ – In collaboration with the grannies young creative designers develop patterns for fashion and interior accessories. They are aware of the latest trends in the field of colour, materials and design.
- ‘Handmade by the best’ – The grannies are craft professionals. With high quality yarns they knit and crochet the best products. They do not get paid. Granny’s Finest organises activities and trips for them.
- ‘Worn by the greatest’ – Wearing Granny’s Finest will not only keep you warm, you also make it possible for elderly to come together every week. Besides, each product includes a personal message from the maker. This enables the buyer to get into contact with the maker. It is also possible to send a thank you card to the maker.
Granny’s Finest believes in the power of binding generations. The organisations therefore gives young designers the opportunity to gain relevant work experience and expand their portfolio. The renewed vision of the youngsters together with the handicrafts techniques of the grannies, result in a unique combination of craft and design.
“We started with the belief that we could do something relevant which has potential. If you have an idea and you really believe in it, you can get it done. You just have to do it”.
Here is our
+31 (0) 10 8700233
8911 KS Leeuwarden
+31 58 284 2547